About us

A success story in images

The 70’s

The beginning

The designer Guillermina Baeza was born in the Spanish protectorate of Morocco. In the 60s she moved to Barcelona and the in the 70’s started her professional career that took her in the 80’s to exhibit at major European fashion shows.

At present


Her continued presence on the catwalks has created a unique style, that underscores the tenet of the Guillermina Baeza philosophy: “Swimwear and lingerie are not mere accessories. Today they are as important as outer garments.”

The great merit of Guillermina Baeza has always been to adapt to the needs of the market, thanks to her intuition, covering different segments of the same in terms of styles, tastes and ages.

Currently, the designer’s daughter, Belén Larruy, also works with her, directing the creative team.

Guillermina Baeza

The essence

“My life has been touched by harmony, art, elegance and creativity”.

“I learnt from experience, my education was from working”.

“My passion for creating new collections is that every new season I can break from the past, and start afresh”.

“I love working in a relaxed atmosphere”.

“In our collections you will I can always find a concept that transmits and promotes beauty”.

“Style always looks forward. Fashion is innovation”.


more moments of our history